CEO and Owner 
Victor is a native of Southern California.
He attended the University of Arizona and received a Business Degree in Economics. 
His professional career has consisted of holding many sales leadership roles, while winning numerous achievement awards for the following organizations:

  • Enterprise Rent A Car
  • Airborne Express
  • Parametric Technology
  • Boston Scientific 

Smith and Nephew 
Victor has over 25 years of sales/ management experience (with 20 years of sales/management experience in Medical Device )
In his most current roles at Smith and Nephew Orthopedics he served as VP of Sales of the West overseeing a 200m business, and interim VP of US Sales overseeing a 1 billion business.

VP of Strategic Business Development

Trude was born in Norway, but has spent most of her life in Southern California. After growing up in Orange County, she and her husband moved to  San Diego and have resided there since 1985.
She attended the University of California at Davis and attained her degree in Bacteriology.
Her career spans over 35 years in the medical industry, with over 33 of those years concentrated in Orthopedics. 

  • Davol Surgical : Sales
  • Black and Decker Surgical Products: Sales
  • Zimmer: Sales and Sales Management
  • Biomet: Distributor
  • Smith & Nephew: Sales and Business Development

Trude brings passion and commitment to every role she has undertaken. Her main goal is to find solutions that fit the needs of the customer. 

Trude lives in San Diego. She has two grown children who live on the east coast.